Authority is the new career currency.
And, an invitation to take the next step towards building yours.
If you’re an independent coach or consultant trying to grow a business that’s both profitable and personal, I want to speak to you directly.
After working hands-on with hundreds of you as a business coach, I’ve noticed the same pattern:
Your expertise is deeply embedded in your clients' problems.
You cater your services to their needs (as you should) but this very fact is what makes talking about yourself outside of the client context really hard. This fact pulls you in two directions at once…
You’re both looking inward (what do I stand for?) as well as outward (what do my clients need to hear?) and trying to land somewhere in the middle.
If you’ve been spinning in your own head, trying to figure this all out alone please know you’re not doing it wrong. It’s just genuinely hard to describe what you do when your work is so tailored, so responsive.
You’re not the only one who’s rebranded three times or stared at a blank page wondering how to describe what you actually do.
Why this is so hard (and why it’s not your fault)
I see you and I know that…
You crave a way of talking about what you do that’s clear, confident, and interesting, not just purely functional.
You want to land somewhere that is easy to ‘get’ but is not so niche that you feel bored or boxed in. You resent how suffocating so much business advice can be.
You want to be taken seriously but not be stuffy. You want substance, not sleaze.
And you’re tired of sounding like every other consultant or coach on the internet.
If you’re nodding, I am glad because you’re in the right place.
If it feels like you’ve been talking into the void, or like your message is getting lost in a sea of sameness, there is another way.
I have a real tried and tested solution for you.
It’s time to build your Authority.
Now, I get that with everything going on in the world right now that the idea of Authority is a pretty loaded one.
But stay with me for a second because:
Authority is the modern day career currency.
In a world where the 9–5 is dying and white-collar work is evolving1 building your Authority is the solution to not only standing out, but to surviving the future of work.
For the self-employed it will set you apart from the practitioners providing a very similar service, and for employees it offers an insurance policy in a future of skills-based hiring.
Right now I am writing specifically to the independent consultants and coaches amongst you, though. I write to you as a collective not because you’re the same (your talents, imagination, smarts, creativity, diversity and interests have made coaching you for the last five years very interesting!) but because you do share a very similar set of problems and business goals.
And I believe that doing this work doesn’t have to feel so murky.
You deserve to feel clear, confident, and creatively alive in your business again.
And so, I have been working away to package up solutions to your problems and business goals. I’ve been reviewing years of insights, and support structures from my client base and poured them into something new.
Well, not exactly new. Let’s call it: revised, renewed, and just straight-up better.
Drumroll, please… because I’m opening the doors to the most powerful version of Authority Club yet.
Authority Club is where independent consultants and coaches become
go-to experts, generate consistent client demand and get to pay themselves generously as a result.
For you, this might look like securing a consistent base of high paying clients, getting fully booked, increasing your revenues by 30% or hitting 6-figures (one or all of these three).
You get to this point by following the exact methods that I have been writing on lately:
→ Crafting razor-sharp positioning that calls in aligned clients
→ Building a Body of Work to share your ideas at scale
→ Creating consistent client demand from strategic networking
These are the foundations of building an Authority-led business and are what’s required to translate your Authority into sales with your most aligned clients, partnerships with exciting collaborators and media opportunities and ultimately, getting to run a business around your unique talent and get paid well in the process.
It’s Authority Club’s third iteration now, and the seventh group container I’ve run. Safe to say that I have given this version a huge amount of thought and attention and spoken to many past members and now the doors are open publicly as of today.
I’d love you to consider joining.
What is Authority Club?
Authority Club is an annual container with group and 1-1 touch points. It offers a tonne of accountability and motivation to ensure you make true progress towards your goals and have my eyes on your content and ideas every single month.
And, this journey gets to be fun, with strategic community and connection building at its core. You’ll be alongside peers who are committed, who are ready to grow and to support one another.
Freb, a founding member, said “business can feel so serious, but this is light-hearted and good fun, too”. I concur.
Teresa, said “this is about creating an expansive container for my year ahead”
So, if you’ve been looking for guidance on creating clear and concise messaging for your business, a process for packaging your services and being paid based on your value (not your time) and the inspiration to keep showing up online with your best ideas…. this is it.
Many of you will already know this is what you’ve been searching for and is the work that your business needs you to do for the year ahead.
In which case, I invite you to jump right in.
I’m pleased to share that for a limited time, you can get my support for an entire year for just £999. It’s a steal, I realise, and won’t be the price point forever.
We start 12th May and applications are open now 👇
Demand for Authority Club has grown and so numbers are capped and based on application to ensure it delivers real value for everyone inside.
Or, perhaps for you, this is all sounding great but you’d still love a bit more info?
I got you.
Join this list to receive more information about Authority Club.
Join this upcoming (free) masterclass on positioning on 24th April
Inside I’ll be sharing some of the Authority building concepts live for you to apply
Read testimonials from a handful of entrepreneurs I’ve helped with their Authority
Email me!
I’m right on the other side of this email if you have any questions, I’m here to answer them.
This won’t be the last time I invite you to join Authority Club, but for this limited window of time you’ll be able to join for just £999 and get cracking on your Authority building sooner than later, no?
OK that’s all folks, I look forward to speaking more about this with you soon.
Until next time,
Ellen from The Ask.
https://monday-mornings.beehiiv.com/p/the-white-collar-unravelling