Such a great article! I think I’ve found this hard because the thing I want to position myself in isn’t really what I’ve got years of experience in (which is a marketing career), so I often feel like a bit of a fraud online. My take away is that I have work to do to develop that mastery and double down, because it doesn’t just happen if I dip my toe in every so often.
Ah yes, it’s definitely trickier after a pivot especially when your past experience isn’t in the space you now want to claim. But your willingness, curiosity, and excitement will do a lot of the heavy lifting. People notice that energy.
I’m running a free positioning masterclass later this month, and we’ll be talking specifically about this — what to do when you feel less like an Authority than you want to be. Would love to have you there: https://lu.ma/o72hwq5l
Great article, so much food for thought here. I need to let ie all percolate, thank you! Some of those dupes really hit home and I think the three C framework is a great one to follow. Ooff!
Such a great article! I think I’ve found this hard because the thing I want to position myself in isn’t really what I’ve got years of experience in (which is a marketing career), so I often feel like a bit of a fraud online. My take away is that I have work to do to develop that mastery and double down, because it doesn’t just happen if I dip my toe in every so often.
Ah yes, it’s definitely trickier after a pivot especially when your past experience isn’t in the space you now want to claim. But your willingness, curiosity, and excitement will do a lot of the heavy lifting. People notice that energy.
I’m running a free positioning masterclass later this month, and we’ll be talking specifically about this — what to do when you feel less like an Authority than you want to be. Would love to have you there: https://lu.ma/o72hwq5l
Thanks, have signed up!
Great article, so much food for thought here. I need to let ie all percolate, thank you! Some of those dupes really hit home and I think the three C framework is a great one to follow. Ooff!
Yes 🙌 percolate away! Thank you! Catch ups due soon!!