the most honest and true thing in this post:

> Do it however you goddam want.

... this is it. who cares if the startup brand "blends" with the personal... that's just how it works. the issue isn't with perception; it's with the founder. the more certain (and secure) the founder is, the more effective it all is... insecurity is what usually creates the "laws" around these things but there aren't any.

... do it however the fuck you want. "gary vee" style or something more paced, subtle.

remember: no one cares as much as you do about all of this shit... yet we think everyone else is obsessing about OUR use of OUR social(s)... lol.

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