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A letter to my Ideal Client
If this feels like it’s about you, it probably is.
5 hrs ago
1
August 2025
The intricacies of Authority building; what I've learned from five leading experts
A summary from the Chats with Ellen Series this summer.
Aug 27
1
Having expertise isn’t the same as communicating it
My unfiltered take on what it takes to sell your expertise, and, my own entrepreneurial path as ft on Coffee & Oysters podcast.
Aug 20
4
4
The brains behind Ali Abdaal's IP. Charlotte Crowther chats with Ellen: All things signature IP
A deep dive between Charlotte and Ellen about packaging (and scaling) your Signature IP.
Aug 6
July 2025
What comes first: Your business model or your niche?
PSA for small business owners, these are some big business decisions to make.
Jul 30
2
Josh Spector Chats with Ellen: All things content-led growth
A raw, open chat between Josh and Ellen about business models, growth and pivots inside their content-led businesses.
Jul 23
3
2
Frances Odera Matthews Chats with Ellen: All things solo business operations
How to streamline, systemise, and stay sane as a one-person business.
Jul 2
3
June 2025
Should you become a B2B Creator?
My revised take on why entrepreneurs might consider calling themselves creators, after all.
Jun 25
1
Shaina Anderson Chats with Ellen: All things scaling your expertise
Productise your solo consulting or fractional business
Jun 18
1
2
Is your “coach” or “consultant” label costing you clients?
An exercise in positioning, for independents who want to stand out.
Jun 11
5
Adriana Tica Chats with Ellen: All things strategic marketing
Marketing that works, authority and newsletter strategy without the hacks.
Jun 4
4
May 2025
Some things I'm thinking about right now.
Behind The Scenes look at my brain & business as I take a breath this month.
May 14
3
4
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