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The brains behind Ali Abdaal's IP. Charlotte Crowther chats with Ellen: All things signature IP
A deep dive between Charlotte and Ellen about packaging (and scaling) your Signature IP.
Aug 6
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The brains behind Ali Abdaal's IP. Charlotte Crowther chats with Ellen: All things signature IP
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July 2025
What comes first: Your business model or your niche?
PSA for small business owners, these are some big business decisions to make.
Jul 30
1
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What comes first: Your business model or your niche?
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Josh Spector Chats with Ellen: All things content-led growth
A raw, open chat between Josh and Ellen about business models, growth and pivots inside their content-led businesses.
Jul 23
3
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Josh Spector Chats with Ellen: All things content-led growth
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2
Frances Odera Matthews Chats with Ellen: All things solo business operations
How to streamline, systemise, and stay sane as a one-person business.
Jul 2
3
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Frances Odera Matthews Chats with Ellen: All things solo business operations
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June 2025
Should you become a B2B Creator?
My revised take on why entrepreneurs might consider calling themselves creators, after all.
Jun 25
1
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Should you become a B2B Creator?
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Shaina Anderson Chats with Ellen: All things scaling your expertise
Productise your solo consulting or fractional business
Jun 18
1
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Shaina Anderson Chats with Ellen: All things scaling your expertise
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2
Is your “coach” or “consultant” label costing you clients?
An exercise in positioning, for independents who want to stand out.
Jun 11
5
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Is your “coach” or “consultant” label costing you clients?
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Adriana Tica Chats with Ellen: All things strategic marketing
Marketing that works, authority and newsletter strategy without the hacks.
Jun 4
4
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Adriana Tica Chats with Ellen: All things strategic marketing
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May 2025
Some things I'm thinking about right now.
Behind The Scenes look at my brain & business as I take a breath this month.
May 14
3
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Some things I'm thinking about right now.
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4
What I learnt at a newsletter conference
Some takeaways from The Newsletter Conference, 2 May, NYC.
May 7
8
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What I learnt at a newsletter conference
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April 2025
Who are you, and what do you do, exactly?
Why clarity about what you do can feel so elusive. Getting consultants and coaches ready for Authority status.
Apr 23
2
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Who are you, and what do you do, exactly?
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Authority is the new career currency.
And, an invitation to take the next step towards building yours.
Apr 16
7
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Authority is the new career currency.
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