In a business world obsessed with shortcuts and one-size-fits-all tactics, the real risk isn’t moving slowly; it’s moving fast in the wrong direction.
Every day, entrepreneurs are bombarded with advice that pushes them to chase new tactics, compare themselves to others, and conform to generic growth strategies—pulling them further from their own unique path.
But that doesn’t have to be the case.
Hi, Ellen here.
At The Ask (this newsletter and my coaching practice) I help experienced founders and business owners cut through the noise and rediscover what they truly want for themselves and their businesses.
For the last eleven years, I’ve worked in the talent and people function of startups or as a coach to entrepreneurs, dedicated to guiding entrepreneurial professionals through pivotal moment. From hiring senior leaders for Europe’s most promising startups to interviewing 700 founders in a single year —I understand what makes people tick when it comes to work and thrive on helping them clarify bold new ideas and bring them to life.
Together, we’ll define what’s next—whether that’s a pivot, a bold new direction, or even stepping back—and craft a strategy rooted in your unique vision and strengths.
For entrepreneurs ready to let go of the hustle culture’s pressures, this is the ONLY path forward: one that’s aligned, intentional, and deeply fulfilling.
Whether we work together 1-1 or you only ever read these posts, my promise is to guide you through powerful questions to get unstuck and build your momentum. Questions that will challenge your assumptions, clarify your vision, build your self-trust, and propel you forwards. Even if that means taking a few steps back first to get there — its all part of the wonderful journey that is entrepreneurship.
The Ask isn’t just a coaching method—it’s a call to the entrepreneurs ready to become the leader their vision demands. It’s for the doers, the ones who dare to actually pick up the dream and keep running with it. It’s for the relentless creators who understand that business building is as much about sharpening your own edge as it is spreadsheets and strategies.
So if that’s you, you’re in the right place.
Welcome.
PS - if you’re an experienced entrepreneur stuck figuring out your next big move, you might have Vision Blurrers keeping your path unclear.
I wrote this guide based on everything I’ve learned about finding realignment in my own path and coaching hundreds of founders to do the same. Check out Vision Blurrers to learn more.
