The Ask, by Ellen.
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Should you become a B2B Creator?
My revised take on why entrepreneurs might consider calling themselves creators, after all.
Jun 25
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Should you become a B2B Creator?
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Is your “coach” or “consultant” label costing you clients?
An exercise in positioning, for independents who want to stand out.
Jun 11
4
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The Ask, by Ellen.
Is your “coach” or “consultant” label costing you clients?
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Who are you, and what do you do, exactly?
Why clarity about what you do can feel so elusive. Getting consultants and coaches ready for Authority status.
Apr 23
2
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The Ask, by Ellen.
Who are you, and what do you do, exactly?
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Authority is the new career currency.
And, an invitation to take the next step towards building yours.
Apr 16
7
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The Ask, by Ellen.
Authority is the new career currency.
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Your next client will come from a friend not a funnel.
Strategic connections: Your overlooked growth engine. Part 3 of 3 on "What it means to run an Authority-led business"
Apr 9
3
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Your next client will come from a friend not a funnel.
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Your Body of Work is your best salesperson.
Content that compounds trust and helps your ideas scale. Part 2 of 3 on "What it means to run an Authority-led business"
Mar 26
7
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Your Body of Work is your best salesperson.
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Your Authority starts with one clear idea.
Positioning: The foundation of your business growth. Part 1 of 3 on "What it means to run an Authority-led business"
Mar 12
6
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The Ask, by Ellen.
Your Authority starts with one clear idea.
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